Some bosses can seriously piss you off, but El Hefe makes you say WTF while giving Old Town, Scottsdale a huge promotion. The vision for this space was to have a full restaurant during the day that could easily transform into a high energy nightclub environment for the evening crowd.
We wanted to grab the eye with an Instagram worthy WTF feature that would pull people in from the entryway and into the main space. A graphic floral tunnel laced with three dimensional lighting and topped with a custom candle chandelier now begs anyone from the street to step into El Hefe. A suspended planter soffit with a gorgeous matchbook stone top, both demand attention when approaching the main central bar; and rounding the walls are bottle service booths with custom scorpion fabric that was completely designed by the Davis-Ink team.