Client: AD Nightclub
June 3, 2023
For this space, it was all about playing with traditional architectural elements, but also playing with people’s pre-conceived ideologies regarding religion and the contradiction of what they do in their private lives. We are going to re-invent this serious subject matter with playful twists and challenge what people have come to know as what is right and wrong.
All this has to be done in such a way where it’s positive and inviting. I think the most important thing is the fact that there’s a sexiness and intrigue about doing something you’re not supposed to in a sacred space. We’re not making a judgment, we’re just having fun.