March 1, 2010
Written by: Sarah Daoust
Dust off those dance moves, because when RMD Group opens the doors to Fluxx on March 12, the phrase “see and be seen” will take on a very literal meaning.
The center stage of the mega club is its circular dance floor and a stunning, 15-foot rope chandelier dangling above it, situated in the middle of a wide-open floor plan that looks up at surrounding tables and bar areas on all sides. Translation? There isn’t a bad seat in the house, and anyone dancing will be in plain view of the entire club.
Fluxx fuses sex appeal with childhood nostalgia in very unexpected ways. Designer Davis Krumins went to town with all things organic, nature-inspired and senses-heightening; think water features, a moss-covered ceiling, faux grass and logs punctuating the walls, sand art layered into a wall of crushed glass, paper flower hanging lights, a rock garden embedded into recessed circle cutouts in the floor, and even a tree house built out of the larger V.I.P. area. The mix of textures and materials at every turn entices guests to get all “touchy-feely” with the club. A glass display box that doubles as a rotating art feature greets patrons in a small reception area, which leads them through a 13-foot-long tunnel that opens dramatically into the main 7,000-square-foot space. Combine the sensory-overload aesthetics with the most advanced (and most expensive, costing nearly $1 million) sound system of its kind in San Diego, and Fluxx is primed to be the talk of the town this spring. 500 Fourth Avenue, Gaslamp Quarter | www.fluxxsd.com